Torus
- Creative Direction
- UX Design
- UI Design
- Animation
Headless Website Redesign
Torus is an innovative leader in energy storage, management, monitoring, and security products designed to power commercial buildings and increase the capacity and resilience of the electrical grid. They partnered with ZaneRay while experiencing rapid growth and needed a reimagined website to help bring their innovative energy solutions to market. I worked as Creative Director alongside Zaneray’s design and development teams to craft a new headless experience. Following the site’s launch, Torus secured $67M in equity financing and has maintained a long-term partnership with ZaneRay. I have continued to lead creative strategy for ongoing enhancements and feature launches to further elevate the user experience.
Composable Design System
We built an expansive modular design system, creating a flexible library of components that seamlessly adapts to their evolving content needs. As their fast-paced business expands, the website built on a headless architecture is equipped to scale effortlessly. Education and simplicity were key principles in conveying Torus’s mission for a sustainable energy future. The website’s design was elevated with modern visuals and engaging animations, striking the perfect balance between innovation and usability.
Navigation to Guide Energy Innovation
As Torus’s product offering evolved from serving residential consumers to addressing the needs of various commercial sectors, the navigation was thoughtfully designed to provide a seamless user experience that supports this expansion. Sleek and immersive animations were incorporated to reinforce the brand’s tech-forward ethos.
Streamlining Product Education
To simplify the technical nature of Torus’s product offerings for the end user, informational modal overlays were utilized throughout the site as a key educational tool. Nearly every component in the design system was built with modal linking capabilities, allowing users to access product education without navigating away from the page.
