Creative Director and Product Designer based in Fort Lauderdale, Florida.

Hello! I’m a Creative Director with over 10 years of experience working in leadership across design, user experience, research, and strategy to create impactful digital experiences. My passion for merging data-driven insights with creative problem-solving leads to solutions that inspire meaningful connection with consumers.

Currently a Creative Director at ZaneRay, I have extensive experience working for DTC and B2B brands across a variety of sectors—including health and wellness, food and beverage, fashion and apparel, technology, automotive, home goods, tourism, superyacht, and outdoor industries.

My deep expertise with DTC brands across e-commerce platforms such as BigCommerce and Shopify includes strategic roadmapping, full-platform migrations, redesigns, and ongoing optimization that drives growth and elevates brand presence.

I thrive on leading collaborative teams and implementing new processes that foster innovation and creativity. The most fulfillment comes from building meaningful relationships with others who share my passion for pushing boundaries and delivering standout digital experiences.