Match Pewter
- Creative Direction
- E-commerce
- UX Strategy
- UX Design
- UI Design
Shopify 2.0 Migration & Redesign
MATCH Pewter creates heirloom-quality tableware and home decor, meticulously handcrafted in Italy. Match approached Zaneray’s team to migrate to Shopify and enhance their site’s user experience. I worked as Creative Director with Zaneray’s design and development teams to create a new elevated e-commerce experience. Our approach included optimizing the information architecture, creating a reimagined composable design system, and introducing new category taxonomy and filtering. These efforts resulted in a 58% year-over-year revenue growth and a 48% increase in conversion rates.
Flexible Design System Built for Scale
We developed a flexible, modular design system with an extensive component library to accommodate both current and future content needs. The typography, color palette, and interface elements balance the timeless quality of MATCH’s product line with a modern online presence, ensuring the brand evolves while staying true to its roots.
Optimized Product Merchandising
The previous website lacked a well-structured category taxonomy and curated filters, making it difficult to optimize product merchandising. I led a comprehensive competitor analysis of vertical-leading home goods brands to develop a category and filter strategy aligned with industry best practices. MATCH applied our recommendations to configure their product data, creating a seamless shopping experience that upheld the brand’s premium standards, from the navigation to the category pages.
A Premium Shopping Experience
MATCH’s product line combines the timeless tradition of Italian handmade craftsmanship with the functionality of modern living. It was essential for the product pages to reflect the brand’s heritage while enabling customers to explore full collections easily.
Authentic Brand Storytelling
Storytelling is woven throughout the customer journey to educate users on the handmade craftsmanship behind the products and the benefits of pewter and other materials featured in the catalog. A rich library of components enabled the MATCH team to easily create educational brand pages such as Craftsmanship, History, and Why Pewter.